User talk:Alexyanga83
Add topicOthandizana nawo malonda
Kutsatsa kwapang'onopang'ono ndi mtundu wamalonda okhazikika momwe bizinesi imapatsa mphotho kwa mlendo aliyense kapena kasitomala wobwera chifukwa cha malonda omwe amagwirizana nawo. [1] [2] [3] [4] [5]
Kutsatsa kogwirizana kungaphatikizepo njira zina zotsatsa pa intaneti, kuphatikiza kukhathamiritsa kwa injini zosakira (SEO), kutsatsa kwa injini zolipira zolipira (PPC - Pay Per Click), kutsatsa kwamaimelo, kutsatsa zomwe zili, komanso kutsatsa.
Kutsatsa kwamagulu nthawi zambiri kumamanyalanyazidwa ndi otsatsa.[6] Ngakhale makina osakira, maimelo, ndi mawebusayiti amakopa chidwi cha ogulitsa pa intaneti, malonda ogwirizana amakhala ndi mbiri yotsika kwambiri. Komabe, ogwirizana akupitirizabe kuchita mbali yofunika kwambiri mu njira zotsatsa malonda a e-retailers.
Mbiriyakale Chiyambi Lingaliro la kugawana ndalama - kulipira bizinesi yotumizidwa - lidayamba kale kutsatsa kogwirizana ndi intaneti. Kumasuliridwa kwa mfundo zamagawo andalama pazamalonda a e-commerce kunachitika mu Novembala 1994, pafupifupi zaka zinayi kuchokera pomwe World Wide Web idakhazikitsidwa.
Lingaliro la malonda ogwirizana pa intaneti adapangidwa, kuchitidwa ndi kuvomerezedwa ndi William J. Tobin, woyambitsa PC Flowers & Gifts. Inakhazikitsidwa pa Prodigy Network mu 1989, PC Flowers & Gifts inakhalabe pautumiki mpaka 1996. Pofika 1993, PC Flowers & Gifts inapanga malonda opitirira $ 6 miliyoni pachaka pa ntchito ya Prodigy. Mu 1998, PC Flowers ndi Gifts inapanga njira yamabizinesi yolipira komishoni yogulitsa ku Prodigy Network. [7] [8]
Mu 1994, Tobin adayambitsa mtundu wa beta wa PC Flowers & Gifts pa intaneti mogwirizana ndi IBM, yemwe anali ndi theka la Prodigy. [9] Pofika m'chaka cha 1995 PC Flowers & Gifts inali itayambitsa mtundu wamalonda wa webusaitiyi ndipo inali ndi 2,600 ogwirizana nawo malonda pa World Wide Web. Tobin anafunsira chiphaso pakutsata ndi kutsatsa kogwirizana pa Januware 22, 1996, ndipo adapatsidwa nambala ya U.S. Patent 6,141,666 pa Oct 31, 2000. Tobin adalandiranso Patent ya ku Japan 4021941 pa Oct 5, 2007, ndi U.S. , 2009, chifukwa cha malonda ogwirizana ndi kutsatira. [10] Mu July 1998 PC Flowers ndi Gifts inaphatikizidwa ndi Fingerhut ndi Federated Department Stores. [11]
Mu Novembala 1994, CDNow idakhazikitsa pulogalamu yake ya BuyWeb. CDNow inali ndi lingaliro loti masamba okonda nyimbo amatha kuwunikanso kapena kuyika ma Albums pamasamba awo omwe alendo awo angakonde kugula. Mawebusayitiwa athanso kupereka ulalo womwe ungatengere alendo ku CDNow kuti agule ma Albums. Lingaliro logula patali lidayamba kuchokera pazokambirana ndi nyimbo ya Geffen Records kumapeto kwa 1994. Oyang'anira ku Geffen ankafuna kugulitsa ma CD a ojambula ake mwachindunji kuchokera pa webusaiti yake koma sanafune kugwiritsa ntchito lusoli. Geffen adafunsa CDNow ngati ingapange pulogalamu yomwe CDNow ingathandizire kukwaniritsa madongosolo. Geffen adazindikira kuti CDNow ikhoza kulumikizana mwachindunji kuchokera kwa wojambula patsamba lake kupita patsamba la Geffen, kudutsa tsamba loyambira la CDNow ndikupita kutsamba lanyimbo la wojambula.[12]
Amazon.com (Amazon) inayambitsa pulogalamu yake yothandizana nayo mu Julayi 1996: Ogwirizana nawo a Amazon amatha kuyika ulalo wa zikwangwani kapena zolemba pamawebusayiti awo kuti apeze mabuku, kapena kulumikizana mwachindunji patsamba lanyumba la Amazon.[13]
Alendo atadina patsamba la mnzake kuti apite ku Amazon kukagula buku, mnzakeyo adalandira ntchito. Amazon sanali wamalonda woyamba kupereka pulogalamu yothandizirana, koma pulogalamu yake inali yoyamba kudziwika mofala ndikukhala chitsanzo cha mapulogalamu otsatira. [14] [15]
Mu February 2000, Amazon idalengeza kuti yapatsidwa chilolezo[16] pazigawo za pulogalamu yothandizana nayo. Ntchito ya patent idatumizidwa mu June 1997, yomwe idayamba kale mapulogalamu ambiri ogwirizana, koma osati PC Flowers & Gifts.com (October 1994), AutoWeb.com (October 1995), Kbkids.com/BrainPlay.com (January 1996), Epage ( April 1996), ndi ena angapo. [17]
Chitukuko chambiri Kutsatsa kwamagulu kwakula mwachangu kuyambira pomwe idakhazikitsidwa. Webusayiti ya e-commerce, yomwe inkawoneka ngati chidole chotsatsa m'masiku oyambilira a intaneti, idakhala gawo lophatikizika la mapulani onse abizinesi ndipo nthawi zina idakula kukhala bizinesi yayikulu kuposa bizinesi yomwe idalipo pa intaneti. Malinga ndi lipoti lina, ndalama zonse zogulitsidwa zomwe zinapangidwa kudzera m'ma intaneti ogwirizana mu 2006 zinali £2.16 biliyoni ku United Kingdom kokha. Kuyerekezera kunali £1.35 biliyoni pa malonda mu 2005. [18] Gulu lofufuza la MarketingSherpa linanena kuti, mu 2006, mabungwe ogwirizana padziko lonse lapansi adapeza ndalama zokwana $6.5 biliyoni kuchokera kumagwero osiyanasiyana ogulitsa, ndalama zaumwini, masewera ndi njuga, kuyenda, telecom, maphunziro, kufalitsa, ndi mitundu yotsogola yosiyana ndi zomwe zikuchitika. mapulogalamu otsatsa. [19]
Mchaka cha 2006, magawo omwe ankagwira ntchito kwambiri pazamalonda ogwirizana anali otchova njuga akuluakulu, ogulitsa malonda ndi ntchito zogawana mafayilo.
Njira zolipirira Njira zazikulu zolipirira Makumi asanu ndi atatu pa zana aliwonse a mapulogalamu ogwirizana masiku ano amagwiritsa ntchito kugawana ndalama kapena kulipira pogulitsa (PPS) ngati njira yamalipiro, khumi ndi asanu ndi anayi peresenti amagwiritsa ntchito mtengo pazochitika zilizonse (CPA), ndipo mapulogalamu otsalawo amagwiritsa ntchito njira zina monga mtengo pakudina (CPC) kapena mtengo pa mille iliyonse. (CPM, mtengo pa mawonedwe pafupifupi 1000).[21]
Njira zolipirira zochepera M'misika yokhwima, zosakwana 1 peresenti ya mapulogalamu ogwirizana nawo masiku ano amagwiritsa ntchito mtengo pakudina ndi mtengo wa mille. Komabe, njira zolipirira izi zimagwiritsidwa ntchito kwambiri potsatsa komanso kusaka kolipira.
Mtengo pa mille umangofunika kuti wofalitsa apangitse malondawo kuti apezeke pa webusaiti yake ndikuwonetsa kwa alendo omwe ali patsamba kuti alandire ntchito. Kulipira pakudina kulikonse kumafunikira gawo limodzi lowonjezera pakutembenuza kuti apeze ndalama kwa wosindikiza: Mlendo sayenera kungodziwitsidwa za kutsatsa koma ayeneranso kudina zotsatsazo kuti ayendere tsamba la otsatsa.
Mtengo pakudina kulikonse udali wofala kwambiri m'masiku oyambilira a malonda ogwirizana koma wacheperachepera pakapita nthawi chifukwa chodina nkhani zachinyengo zofanana kwambiri ndi nkhani zachinyengo zomwe injini zofufuzira zamakono zikukumana nazo masiku ano. Mapulogalamu otsatsa a Contextual sakuganiziridwa mu ziwerengero zokhudzana ndi kuchepa kwa mtengo wamtengo uliwonse pakudina, chifukwa sizodziwika ngati kutsatsa kwanthawi zonse kungaganizidwe ngati malonda ogwirizana.
Ngakhale mitundu iyi yacheperachepera mumalonda okhwima a e-commerce komanso misika yotsatsa pa intaneti ikadali yofala m'mafakitale ena omwe angoyamba kumene. China ndi chitsanzo chimodzi pomwe Malonda Othandizana nawo samafanana kwambiri ndi mtundu womwewo Kumadzulo. Ndi othandizira ambiri akulipidwa "Cost Per Day" ndi maukonde ena omwe amapereka Mtengo Pakudina kapena CPM.
Kutsatsa kwantchito / othandizira Pankhani ya mtengo pa mille / kudina, wofalitsa sakudandaula ngati mlendo ndi membala wa omvera omwe wotsatsa amayesa kukopa ndipo amatha kusintha chifukwa panthawiyi wofalitsayo wapeza kale ntchito yake. Izi zimasiya zazikulu, ndipo, ngati mtengo wa mille imodzi, chiwopsezo chonse ndi kutayika (ngati mlendo sangathe kusinthidwa) kwa wotsatsa.
Mtengo pakuchitapo / njira zogulitsa zimafunikira kuti alendo otumizidwa azichita zambiri kuposa kungoyendera tsamba laotsatsa asanalandire ntchito. Wotsatsa amayenera kutembenuza mlendoyo kaye. Ndizothandiza kwambiri kwa ogwirizana kuti atumize magalimoto omwe akutsata kwambiri kwa wotsatsa momwe angathere kuti awonjezere mwayi wotembenuka. Chiwopsezochi chimatengedwa ndi othandizira omwe amayendetsa magalimoto awo ku kampeni (nthawi zambiri tsamba lofikira). Ngati kutembenuka sikuchotsedwa, wosindikiza sadzalandira chipukuta misozi chifukwa cha kuchuluka kwa magalimoto.
Kutsatsa kwamagulu kumatchedwanso "kutsatsa kwantchito", ponena za momwe ogulitsa amalipidwa. Ogwira ntchito ngati amenewa nthawi zambiri amalipidwa ntchito iliyonse akamagulitsa, ndipo nthawi zina amalipidwa zolimbikitsira pantchito yawo mopitilira zolinga zake.[22] Othandizana nawo sagwiritsidwa ntchito ndi otsatsa omwe amalimbikitsa malonda kapena ntchito zawo, koma njira zolipirira zomwe zimagwiritsidwa ntchito pamalonda ogwirizana ndizofanana ndi zomwe zimagwiritsidwa ntchito kwa anthu omwe ali mu dipatimenti yogulitsa zamkati mwa otsatsa.
Mawu akuti, "Othandizana nawo ndi gulu logulitsa malonda anu", lomwe nthawi zambiri limagwiritsidwa ntchito pofotokozera zamalonda ogwirizana, sizolondola kwenikweni. Kusiyana kwakukulu pakati pa awiriwa ndikuti ogulitsa ogwirizana amapereka zochepa ngati pali chikoka pazachiyembekezo chotheka pakutembenuka kamodzi chiyembekezocho chikaperekedwa patsamba la otsatsa. Gulu laogulitsa la otsatsa, komabe, limakhala ndi ulamuliro ndi chikoka mpaka pomwe oyembekezera a) kusaina mgwirizano, kapena b) kumaliza kugula.
Mapulogalamu amitundu yambiri Otsatsa ena amapereka mapulogalamu amagulu angapo omwe amagawa komishoni mumagulu otumizirana anthu olembetsa ndi ogwirizana nawo. Mwachidziwitso, wosindikiza "A" amasainira pulogalamuyo ndi wotsatsa ndipo amalandila mphotho chifukwa cha zomwe mwagwirizana zochitidwa ndi mlendo wotumizidwa. Ngati wofalitsa "A" akopa ofalitsa "B" ndi "C" kuti alembetse pulogalamu yomweyo pogwiritsa ntchito nambala yake yolembera, zochita zonse zamtsogolo zomwe ofalitsa "B" ndi "C" adzachita zidzabweretsa ntchito yowonjezera (yocheperapo. rate) kwa wosindikiza "A".
Mapulogalamu a magawo awiri alipo mwa ochepa a mapulogalamu ogwirizana; zambiri zimangokhala zamagulu amodzi. Mapulogalamu otumizira opitilira magawo awiri amafanana ndi kutsatsa kwama multilevel (MLM) kapena kutsatsa pa intaneti koma ndi osiyana: Kutsatsa kwamitundu ingapo (MLM) kapena mabungwe otsatsa pa intaneti amakhala ndi zofunikira / ziyeneretso zovuta kwambiri kuposa mapulogalamu ogwirizana nawo.
Kuchokera pamalingaliro a wotsatsa Ubwino kwa amalonda Ogulitsa amakonda malonda ogwirizana chifukwa nthawi zambiri amagwiritsa ntchito mtundu wa "malipiro ogwirira ntchito", kutanthauza kuti wamalonda salipira ndalama zotsatsa pokhapokha ngati zotsatira zake zawonjezeka (kupatulapo.
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